I recently had the pleasure of meeting Andrei Covaci and got to talking about the robust platform they are running at BuyGoods.com. They provide a complete end to end solution to sell your physical or digital products online, think Clickbank or Shopify on steroids. I wanted to find out a bit more and he was nice enough to talk about his business.
Hi Andrei, thank you so much for taking the time to discuss with me about your business. Where exactly did the idea for BuyGoods.com come from?
We at BuyGoods.com have been helping our clients “sell more online” since 2003. Building funnels, setting up autoresponders and customizing checkout pages – we do it all.
Having a “yes can do” mentality, when one client asked us if they could sell their product without a merchant account – we said “yes”, then figured out what’s involved. And the rest, as they say – is history.
Five years into it, we now offer the best-of-breed solution for selling more products online.
There seem to be many competitors in the marketplace, what sets your company apart from the others?
Simply put, we care!
Flexibility, agility, and customization. But most important – we care. We love bending over backward to get something done for our clients, even if on a weekend at 2 am if it’s important and can help sell more online.
How do you bring ideas to life? In other words – what is your process to bring ideas to fruition?
We’re big believers in idea meritocracy – the best ideas win, regardless of title, seniority or any of that nonsense. We share ideas 24 hours before a meeting, then hop on a call to brainstorm and try to reach consensus. People are encouraged to fight for what they believe in. Convince others or be convinced. But always speak up.
What’s one trend about the online marketing space that excites you?
The big push towards product owners & affiliates cleaning up their act. It wasn’t too long ago that the majority of the marketing tactics were “shady” – overpromising and under-delivering, hurting the customer in the process.
I’m grateful to see how so many are understanding that to build a sustainable business, you must deliver true value and obsess about the customer experience.
What is one habit that makes for a more productive marketer or an entrepreneur?
Grit.
The only thing constant in business is change. You must deploy hard work, over time, continually trying new things, doing whatever it takes and never ever giving up.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Talk to everyone, all the time, about everything. There are so many great ideas just flowing out there, or maybe just a slightly different approach that you’ve missed that makes a huge difference in the overall result
What is one strategy that has helped you grow your business? Please explain how.
Getting the word out. All our clients came to us by word of mouth and recommendations. When we decided to spread the word, the results were game-changing. We met incredible people who run the most amazing businesses that share so much valuable content it’s crazy
What is the best $100 you recently spent? What and why? (personal or professional)
I love Audible. Books are still the best method we have to download new information and install apps into our brains. And Audible makes it easier to ingest that knowledge while on the drive.
I recently bought a pair of Bose frames ($199) which let me look good and listen to Audible while driving.
What is one piece of software or a web service that helps you be productive? How do you use it?
Workflowy. It’s a super simple web-based todo list that you can access from anywhere.
There’s only one feature. It’s free and simple. I use it to keep track of all todo lists, grouped by category.
What is the one book that you recommend to our readers and why?
Still reading on this one – “Chasing My Cure: A Doctor’s Race to Turn Hope into Action.” –
It’s a book about a med student who found a cure for his own illness – Castleman disease. Instead of a residency, he began an MBA and added a CEO mindset to the approach of curing himself. This helped him coordinate the efforts of several labs and brought together doctors and researchers to prioritize the studies that needed to be done the soonest.
What is your favorite quote?
“During the gold rush it’s a good time to be in the pick and shovel business” – Mark Twain
