While we are all active within the Digital Space, at the end of the day, business is done first between people and not between companies and thus building long term relationships with people is a key factor to succeed.
With that in mind we’ve set the scenery at the affiliate conference DMIEXPO to allow attendees to maximize their time while at the event (we supply attendees with everything they need for quality networking, from free luxury dining & espresso bar to multiple networking areas). You need to get out of your comfort zone and approach people. If you’re the shy type person I have a cool trick for you: go with another person (could be someone you meet there and offer him to walk and meet people together). It makes the approaching easier and less stressful. Talk to as many people as you can (don’t get stuck on one – this is not the time for very long meetings), introduce yourself, you never know what can happen by getting to know new people, creating new relationships and while even enhancing old ones.
As for business cards, bring a lot of cards (always take them with you on your carry-on to make sure you have them and they are not lost with the airlines) and make sure to write on each business card you get some key points and action items so when you get back to your office, you’ll remember what are your actions for each person you’ve met. – Itay Paz, Founder of DMIEXPO
