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Category Archives: Software

Ricky Ahuja   →  Blogs   →  Software
July 30, 2020
July 30, 2020

Intelligent Abandoned Cart Recovery: Is Monevert The Solution For You?

Author By Ricky Ahuja Categories Review, Software

If you work within Ecommerce, listen up. You will know technology is everchanging and moving quickly. Some of these software providers have outgrown their niche and are now operating in saturated markets. Marketing platforms are in the thousands, but Monevert solves a specific problem that many retailers and brands are trying to solve; How can you lower your cost per acquisition, but increase online sales at the same time?

A quick way to do this, is to recover abandoned shopping carts on your site.

On average, 70% of customers that visit your site, and enter into a shopping cart will abandon it. These are customers that have shown a specific interest in purchasing from you, but for whatever reason, a doorbell, shipping costs, or your favourite show starts, you abandon it and close your screen.

Remarketing, now more than ever, is absolutely crucial for ecommerce retailers, maybe even more so than for any other type of online business or advertiser. If you’re not remarketing to people who came close to crossing the line, you’re effectively restricting yourself to having just one shot at getting visitors to convert, and that would be in a single session – an almost inconceivable feat in today’s multi-device and online environment.

Who Are Monevert

Based in the UK, Monevert is a humble tech start and marketing company with employees that are experts in their industries. They provide a fully managed service, which was great to hear.They can collaborate and advise on best practice for retargetingyour customers during the consultation and implementation phase.Imagine it as an outsourced specialist team, working hard to earn your business more revenue.

The software platform itself has been developed by their internal technical team. It is a multi-lingual marketing tool, specifically used to increase online sales by up to 30%, this is done through live data capture on your website, and then using Email and SMS messaging to bring customers back to their abandoned carts and compete their purchase.

Contact Us Now to See How We Can Add to Your Bottom Line

How Do They Retarget Your Customers?

Monevert is smart solution with many features that empower teams to create targeted, effective communications. The software integrates with leading Ecommerce platforms and their optimized funnels quickly kick into action upon a customer generating an online shopping cart.

Retailers’ target audience can vary widely to the point where a unified message would never work.By using Monevert’s powerful segmentation and playbook features, you are able to deliver more targeted messages to your prospective and current customers in order to drive more revenue and build a stronger brand connection with them.

Contact Us Now to See How We Can Add to Your Bottom Line

What Are The Key Features?

Data Capture

The tech team at Monevert have managed to create a software that captures data live when customers are entering key fields on their shopping cart. This can then be used almost immediately to retarget. Competitors can retarget via email if they have logged in but failing to offer a guest checkout option is one of the leading causes of shopping cart abandonment. Approximately 14% of online shoppers indicated that forcing them to log in to complete a purchase was sufficient reason for them to abandon the process, however Monevert can still retarget these customers.

Global SMS & Email Coverage

Their marketing is conducted via Email and SMS which is available globally. It integrates with SMS and email providers and the SMS rates are even included in their contract! All messages can be tailored and highly optimised with your products and brands in mind.

It’s Multilingual

Okay, so one of the things I think separates Monevert from any competitorin the market is the use of multilingual tech. All communications can be translated by their native speaking support team for your target audience. When a user visits your online store, they can detect the country and send communications in their own language. It’s proven to increase conversion and I’m unsure if there is any other solution that has this capability.

Bespoke Playbooks

This is where the product and service prove their worth. Intelligent segmenting means you can literally create hundreds of bespoke playbooks to fit everything from customer profile, order value and even specific product SKU codes.

Reporting

With their reporting and analytics module, merchants can assess which campaigns and playbooks are the most effective for your companies’ goals. Each communication carries performance metrics to enhance your customer’s experience and provide invaluable insights. Monevert provides these monthly and then can make suggestions on improvements based on the market and their experiences across the board.

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Who Whould Benefit From Using Monevert?

I would say that if you have an ecommerce store that is generating over £1m in revenue annually, it’s definitely worth speaking to them. On the assumption that your cart abandonment rate is the industry standard (70%), you could be losing out on £2.3m that left without buying. Monevert can recover upwards of 20%. There are many reasons customers abandon carts, but by using Monevert playbooks you can combat almost all of them.

If you are using WooCommerce, Shopify or Magento 2 it’s an added bonus as their software can plug and play almost immediately meaning carts can be recovered straight away.

Pro’s

1. Monevert has an inhouse team that take of everything

2. They can capture data faster than competitors

3. Their results are much higher than the industry standard

4. It’s completely bespoke so you can tailor communications and constantly improve

5. They integrate with leading ecommerce platforms so it’s easy to implement

6. The pricing model is commission based, so they work hard for you

Cons

1. It can be more expensive than off the shelf solutions like Klayvio or MailChimp

2. They currently integrate fully with WooCommerce, Shopify and Magento 2, but any others they would have to build an integration which may take time

3. As they design the playbooks, you have to dedicate some time to work with them and develop your email design and SMS templates

My Verdict

I like the fact it’s a manged service. Having someone who specialises in something is a great bonus rather than buying a plug-in or off the shelf solution. Their pricing is a CPA model, so they take a percentage of what they recover, this is good to hear as it means I feel they will work harder for an ecommerce business as it’s in their best interest.

When speaking to my connections in the Ecommerce sector and spoke about other players in the market, they were surprised at Monevert’s proven results, and the larger retailers were excited about the multilingual and global functionality.

Treat them as a consultancy that will make you a substantial return on investment and definitely increase revenue from day one.

Contact Us Now to See How We Can Add to Your Bottom Line

Client Testimonial

Med One Solution Ltd

Christian Tremmel -> Marketing Director

“We have been using the Monevert application since November 2019. When Monevert approached us, we were already using an abandon cart solution so we were skeptical that it would add much value to our business. We ran with it on a trial basis. We literally did not need to lift a finger other than install a plugin on our WordPress sites and add in our credentials. The Monevert team designed our Email, SMS and Call Center playbooks and integrated with their call center services. We have never looked back. We are averaging 17% conversion across 6 websites. With the previous marketing solution we were averaging 8% conversion. In financial terms that’s an extra 73K EUR of revenue per month compared to our previous solution. Overall we are averaging 143K EUR in additional revenue if there was no solution in place at all. The user interface could be a little more refined but our business manager is super responsive and always able to answer any questions we have. He is a pleasure to work with.”

March 15, 2019
March 15, 2019

UpSellit Review: 3 Ways Product Recommendations Increase Value per Visitor

Author By Ricky Ahuja Categories Software

As many marketers are starting to realize, we are in the age of personalization. From the ability to customize shoes, to picking the linings of a suit, countless retailers are getting behind the personalization movement. Not only has this ‘customize-it-yourself’ trend gone viral in the world of commerce, but customers everywhere are starting to demand these one of a kind, unique experiences every day.

With that said, personalizing an online shopping experience can seem daunting; it can also easily go awry without the right tools. So, then comes the question – how do you personalize the shopping experience for hundreds to thousands of customers everyday? The answer lies in your technology. UpSellit, a conversion optimization technology company based in Agoura Hills, CA, specializes in personalizing the shopping experience for the internet’s biggest brands. By leveraging browsing behavior and purchase patterns, UpSellit is able to learn what your customers love, frequently purchase, and flock to in their on-site journeys. This knowledge about your customers makes it easier than ever to customize the experience for each visitor. Here are three ways UpSellit uses product recommendations to personalize the on-site experience with their technology.

1. Highlight Items Frequently Purchased Together

In a product recommendation engine, there’s nothing more valuable than knowing what your customers love. From the moment a customer adds an item to their cart, having the ability to intelligently recommend other ‘Frequently Purchased’ pieces ultimately increases AOV with a simple upsell. What’s more, product recommendation engines like UpSellit’s suggest products that customers are more likely to buy, as opposed to blindly suggesting products that are of no relevance to a customer’s real-time needs.

Instead of suggesting items that are frequently purchased together, some sites recommend items by simply suggesting popular products. While this appears to make sense on the surface, the method is impractical in context. To understand why, imagine an aisle in a store. If all popular items were grouped together, an aisle could easily contain breakfast cereal and motor oil. Just as this is not an appealing combination in a store, it’s not an appealing combination online.

Instead, take the intuitive approach to product recommendations. This not only makes it easier for customers to find items they might not otherwise have seen, but tailors the experience for customers in a way that keeps them coming back for more.

2. Recommend Bundles or Accessories

UpSellit works with many retailers, such as Samsung and Lenovo, that sell consumer electronics like cell phones, televisions, and computers. One way UpSellit’s product recommendations help these businesses is by recommending items and accessories that will supplement what is already on a customer’s radar. By suggesting products that add to the value to a prospective purchase, UpSellit is able to inspire larger purchases.

What’s more, bundles are not limited to electronics, such as a new phone and its case. Rather, retailers of all verticals are able to leverage bundles and accessories to steer their customers in the direction of a larger purchase. If a customer is buying a piece of furniture, consider suggesting an accent piece that complements the first item’s aesthetic. If they’re buying golf clubs, suggest bundling them with a new golf bag, or some tees. Another potent area for this sort of upsell is in online fashion. Retailers can use recommendations to urge customers to ‘complete a look’ or ‘get a set’.

While not all products can be successfully bundled together, many can. Keep the question in mind, “What products would complete this purchase?” Retailers should be mindful in how they combine products, aiming for recommendations that feel natural and organic. Often, the key to a successful upsell is simply suggesting it to a consumer.

3. Allow Customers to Upgrade

In addition to adding a level of personalization to your offerings, allowing upgrades to ‘new and improved’ versions of a product is classic upsell that remains a tried and true way of increasing average order value. Any number of organizations use this tactic, and for good reason: upgrades make customers feel important and increase profitability.

Hotels for example, frequently use the power of upgrades to increase profits while catering to the desires of specific customers. A guest wanting to make full use of the hotel’s amenities may be quite willing to spend beyond the hotel’s base rate for a suite with a jacuzzi tub. Meanwhile, if a guest simply wants a place to hang his hat for the night, there’s little need for such an elaborate room, meaning he’ll pay less. Simply put, offering upgrades empowers consumers and creates a personalized experience while increasing profits. Take note, however, that upgrades are not limited to businesses like hotels.

In ecommerce, practically any business can offer upgrades. UpSellit helps sites determine which of your customers are most likely to upgrade, and uses customized solutions to capture their attention. If you’re having trouble imagining an upgrade for your business, try to adding an element of personalization to your standard products. The only limit is one’s own imagination, so be creative! Consider offering to monogram certain items for a fee. Make exclusive colors or styles available for an upcharge. Offer customers the option to have their item intricately gift

wrapped for a just a few dollars more. Such examples have the power to make your customers feel important while simultaneously raise your AOV.

Conclusion

The ever-changing ecommerce landscape can prove challenging, even frustrating at times. That being said, adding a level of personalization to your site is a great way to set you apart from competitors and increase your AOV. UpSellit specializes in using personalization tools to help ecommerce brands capture attention, reduce abandonment, and make more conversions. Every solution is custom built for each individual site, because in ecommerce, successful solutions are never one-size-fits-all. If you’d like to learn more, head over to ​the UpSellit website​.

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May 24, 2018
May 24, 2018

Konnektive CRM Review: Does It Really Work?

Author By Ricky Ahuja Categories Software

Tools of elite advertisers now accessible to the smallest beginners.

There once was a time when you needed to have a large business in order to have access to all of the best tools that are needed to thrive in the advertising arena. There once was a time when the average Joes had to struggle all alone if they wanted to be successful. Those times are behind us since Konnektive CRM entered the stage.

Konnektive CRM has changed the game because they have all the necessary tools to dominate & they have made them accessible to everyone. No longer is an unlimited budget required to have the best.

It’s been 8 years since Matt Martorano started Konnektive CRM out of sheer necessity. He had started a few businesses of his own, but found that the tools they needed to succeed didn’t exist. He struggled on his own, he made the costly mistakes & wasted that precious time learning the ropes. He put all of that experience into creating a system that would save others the learning pains (and the money) that he went through.

Now, any business can afford to have the best of the best. Konnektive CRM has been made affordable to even the smallest of fledgling businesses, yet potent enough to service the largest of the big boy advertisers out there today.

 

Konnektive – simple to use without being simplistic.

 While Konnektive has the best cutting edge technology available today, they still make it accessible to the common person. They’ve not only created & provided the best possible tools; they’ve also somehow made them extremely intuitive. You no longer have to dedicate endless man-hours to learning multiple software systems just to operate your day to day operations. Anyone can now access everything that’s needed to make real time decisions on the fly, all from one simple interface!

 

Putting the service back in customer service!

When you’re just starting out in advertising, you really don’t even know what you don’t know! That’s where Konnektive comes in. They have an incredible system to help you every step of the way. Not only do they have the best cutting edge technology, but they also have a brilliant team full of people who are dedicated to your success. Nobody can contest that they have absolutely the best service in the industry. Their team members are available to you every step of the way, to ensure that you are not making disastrous mistakes.

Data is King!

 Many new businesses may think that their product or their services are the most vital assets that they have. However, it’s really their database that is the most important asset that they possess.

You see, if you don’t know precisely where your customers came from, what they’ve bought or what they desire to buy next, you are simply left guessing as to how to communicate with your customers. If you are guessing, you’re really just stabbing in the dark when you advertise to them.

Konnektive has taken the guess work out of advertising by putting every single piece of relevant data at your fingertips. You can now run your entire business from a single, easy to use interface. Konnektive puts your revenue & sales performance data in the forefront, giving them the highest visibility.

 

Everything you need, all in one place!

Konnektive knows that referencing multiple systems to get the information you need is not only a productivity killer; it also confuses the decision making process. Bouncing back & forth between platforms to glean the useful information that you need dulls the usefulness of that information.

Konnektives’ all in one platform allows you to make quick and accurate decisions on the fly. They’ve taken everything that you could need and put it all into one intuitive & easy to use platform.

The list of amazing features that Konnektive provides is a quite long. Here are just a few of the amazing features that their CRM can provide for you.

 

Launch Campaigns in record time: Get the jump on your competition by creating and launching new campaigns with lightning speed. Easily add your products (both primary and upsells) & set up billing (one time or recurring) with the speed & grace of an expert advertising veteran.

New Product Set-up: Quickly set up all of your fulfillment companies, linked to your products, their SKU’s, quantities & more.

Intuitive Shopping Cart Technology: The easiest to use tech in the e-commerce industry.

Utilize the WordPress Plugin & take the headaches out of dealing with awkward tech and have the time to focus on what really matters.

Create & Automate your Funnels: Turn prospective browsers into real buyers. Sit back and enjoy watching your margins shoot upwards.

Make sense of your sales: Easily add your tracking pixels. Track & manage your affiliate   sales performance & have direct management of all your publishers.

 

My Verdict

I could go on all day about all the powerful features that Konnektive provides, but I know that your time is valuable & you can’t spend all day reading.

I will simply say that my mind was blown when I saw everything they have to offer. I’ve been in the advertising game for a while now, and I know quality when I see it.

Konnektive gives you technology that is the perfect blend of cutting edge innovation & usability, all of which is under the umbrella of support matrix that is unrivaled.

Not only do they cover all the bases with easy to understand & easy to use technology, but their price point is low enough for even the smallest business to afford.

 

Now is the time of the small advertisers being on the same level as the largest of the established advertisers out there. Now is the time for you to get on board with Konnektive CRM & watch your business thrive.

If you are indeed serious about selling online, I wish you the best of luck out there. Make sure you choose a platform that is not only easy to use but is also all in one. There are many pitfalls to prevent you from succeeding. However, I know that you will be successful if choose Konnektive CRM as your all in one platform!

 

© Copyright Ricky Ahuja - 2020.