CEO Spotlight Full Frontal ROI, Nichole Kelly

CEO SPOTLIGHT: FULL FRONTAL ROI, NICHOLE KELLY I am very excited to post this interview with Nichole Kelly as it has been in the works for some time. I somehow came across one of her blog posts on social media on The Social Examiner and thought I would reach out to her and introduce myself. Ironically...

Social Marketing is Bogus

Ok so it is not – just wanted to get your attention. So you have spent a lot of time thinking about it, and you have decided that social media marketing just does not make sense.  After all, there is absolutely no reason that a company like Facebook or Twitter should set the rules for how companies do...

10 Ways to Brand Your Blog Efficiently

This is a blog post by Daniel Scocco. On the latest State of the Blogosphere report, Wikipedia claimed that they are tracking over 156 million public blogs. That is a freaking lot of them. If we take into consideration standard websites as well, this number will be even bigger. The result? Hundreds, if not...

Does Email Drive More Traffic to Retailer Websites Than Social Media

There was an article in WebProNews.com by Mike Sachoff concluding that traditional media still provides a better ROI than social media (findings provided by Foresee Results). Some key findings from their report include: Traditional marketing techniques like promotional emails influence not only more...