Social Marketing is Bogus

Ok so it is not – just wanted to get your attention. So you have spent a lot of time thinking about it, and you have decided that social media marketing just does not make sense.  After all, there is absolutely no reason that a company like Facebook or Twitter should set the rules for how companies do...

Does Email Drive More Traffic to Retailer Websites Than Social Media

There was an article in WebProNews.com by Mike Sachoff concluding that traditional media still provides a better ROI than social media (findings provided by Foresee Results). Some key findings from their report include: Traditional marketing techniques like promotional emails influence not only more...