5 Marketing Lessons from Mr. Rogers

This is a post by Sam Ford,  Director of Digital Strategy for Peppercom, a PR agency. As my little girl grows up and gets interested in television and “brands” that appeal to her, I can’t help but think of those of my own early childhood. The brand she is exposed to the most is Sesame...

Fleshing out Branding’s Potential in a Digital Setting

Branding is a fairly complex marketing concept that not many people really understand. When coupled with the complexity of the internet, such a topic can leave marketers utterly dumbfounded, left behind by the way of the times. Yet to be successful in marketing to customers online, mixing the two together...

10 Ways to Brand Your Blog Efficiently

This is a blog post by Daniel Scocco. On the latest State of the Blogosphere report, Wikipedia claimed that they are tracking over 156 million public blogs. That is a freaking lot of them. If we take into consideration standard websites as well, this number will be even bigger. The result? Hundreds, if not...