Exclusive Interview with Dev Patel of Slumdog Millionaire
I started conversing with Dev a month or so ago about his phenomenal success with his film Slumdog Millionaire, directed by Danny Boyle. The trick here was to put a “marketing” spin on this and at the end of the day, Dev Patel has become a stand alone Brand and it was my desire to find out how he wanted to leverage his success to enhance the lives of others who may want to pursue the same career goals. What follows is some of the main questions and answers that came up during our conversation. I really appreciate Dev taking the time to answer each and everyone of my questions quite patiently.
5 Tips for a Successful Web Project
Time and time again, we get the horror stories from companies who have started a web project with the best of intentions only to see it end in disaster. A successful project is not something that can just be lucked into; it takes various components that all must be managed properly for execution. No matter what the size of the organization, everyone struggles with the same problems; using our internal team or hiring a partner, how much budget is there for the project, when can we expect to see the end product, and array of other questions that all have to be answered.
It has been my experience that these issues can be easily managed utilizing the 5 following tips:
1. Choose the right Partner
2. Formulate a Project Strategy
3. Project Manage the Design and Development
4. Online Marketing
5. Continual Refinement and Improvement
Choose the right Partner
As ridiculous as it sounds, one of the most common mistakes companies make is not choosing the right team for the job. Often the decision is based upon reasons that, while they may have some impact, overall would have been better served by thinking bigger picture. In order to select the right vendor you must consider several key factors when choosing an outside resource:
History
Payday Loans: What They Are, and How to Use Them to Generate Income
For starters, you should know that a Payday Loan is a short-term loan that a buyer can opt for at high interest until his or her next paycheck.
How to Convert Real Photos into Cartoons Easily
Most young people are a fan of using Social Networking Websites like Facebook, Orkut, MySpace and they dont think twice about posting their real photos online but thats really risky because they can be misused and its preferred to limit the uploading of your personal stuff online. Here is another way of showing yourself online which is Cartoonizing yourself ie transforming your photos into cartoon images.
You don’t have to use any hard Image Editing Applications like Adobe Photoshop because there is a Online website called Befunky.com which can convert all your original snapped pictures into beautiful cartoons with marvelous photo effects. These kind of output is only achieved by Photoshop Pros and when you can get this done with a simple online tool then iam sure you would recommend this to everyone.
There is a advanced version of this ulitlity called as the BeFunky Plus which allows you to process Images upto 4000px X 4000px size along with 125 different effects and creativity. In the free version you get a small Watermark which is kind of ribbon on the top left area but the Plus version allows you to remove this and keep your Masterpiece ideal for any use. The normal version is also stuffed with Advertisements but the Plus version does not have anything and its completely a Ad-Free tool.
BTW If you are looking for something for your Apple iPhone then you can download the iPhone App which allows you to upload the Photos from your iPhone Photo Gallery and then add creative effects to it. Now you can easily play with your personal photos anytime and get the creative modified versions right away. You dont have to worry about your privacy now because the original photos would be safe and a cartoon version would be available for everyone to be shared which does look cool and also would keep you secure.
This article is written by Amit Bhawani who writes a Tech Blog who writes different How To Guides
Leverage the Power of Their Network
This has been a long time coming but I figure while I have some time to reflect while riding on a train to my corporate office, I would take this opportunity to give a shout out to Market Leverage.
No, I am not a
Why cost per lead won’t work in Local Affiliate Marketing
This is a guest post by Dennis Yu, CEO of BlitzLocal, a company specializing in local Internet marketing.
Affiliates are used to being paid per lead, so why not the same in local? After all, it’s less risk to the small business owner, and it’s the model we’re familiar with. Here’s why it sucks– and if any of you have real experience managing local clients, I’d love to hear your thoughts:
It creates an incentive to argue over what leads count: If you’re doing cost per call, you’ll range between $20 and $100 per call depending on the category and geography. If you’re a Denver liposuction surgeon, maybe it’s $50 a call– a Boulder massage therapist might be $30, and a New York securities lawyer could be $200. Perhaps 2/3rds of these calls is from people who are not good leads– rescheduling appointments, folks who are not really interested, or even other competitors. The small business owner will not want to pay for those leads and you get into nickels and dimes.- It draws the wrong type of client: Typically, it draws folks who don’t have any money– the needy clients that Brandon Hoffman likes to talk about. The catch-22 of marketing is that it takes money to make money and a lot of desperate folks who deserve to go out of business will be hoping you can save them. Run in the other direction when they come– not worth the headache, as they’ll nickel and dime you.
- It’s not your fault if they don’t convert: If the client doesn’t answer the phone, why should you have to eat the cost of the clicks? Clearly, the small business owner wants to pay for results, but there should be sharing of the risk.
There’s a lot of hype and little experience about local affiliate marketing– I’d appreciate hearing from folks who are actually doing it– let’s share our experiences!
How Stupid Do You Think CPA Networks Are?
Guest Post by Jim Lillig
Get Accepted Into Any Network eBook, gives fraud seeking affiliates a handbook to get blacklisted with.
A new trend is emerging it seems, where affiliates are now trying to sell books to other affiliates to help them with their CPA marketing.
Publishers: Beware of The Long Arm of The Law
Guest Post By Jim Lillig
If You Promote Non-Compliant Campaigns
Using Squidoo and HubPages to build Qualified Affiliate Traffic
Some of you have probably heard about how valuable sites such as Squidoo and HubPages can be in building back links and promoting traffic.
For affiliates, Squidoo lenses and HubPages hubs have a different purpose. You
Getting the Right Message Out – As Easy As A/B
With the amount of networks out there today competing for your traffic, it makes sense to test offers that have been proven to be successful. How do they get to that point is the question? If you are an emailer, in an effort to increase your click-through and open rates, consider implementing an A/B test.
Email marketers often shy away from using techniques like A/B testing because of the misconception that such tests are “scientific” and therefore complex and only accessible to organizations with huge budgets. Indeed there is some “science” behind the technique but there is no reason why any marketer cannot enjoy the same great benefits.
A/B tests are an easy and highly effective way for all marketers to increase their open and click-through rates above a pre-defined benchmark. What is required is that the marketer be willing and able to devote time, to be patient and to have a keen eye for detail-and what marketer among us isn’t willing and able when the result is improved performance on key email campaign metrics?
A Science and an Art
A/B split testing with email marketing is as much a science as an art – requiring patience and a scientific touch in order to optimize the message mixture gradually and effectively over time. Effective testing requires diligent analysis, modification, experimentation and re-analysis to maximize the efficiency of the message over time. Marketers expecting to send two versions of a campaign to two subsets of their list – and see a marked difference in the results immediately – will be disappointed. Why? Because achieving significant improvements will require several small iterations over time in order to ensure that changes in results can be directly attributed to a particular change in the campaign.
While there are the obvious and easily changeable variables apparent in an email marketing campaign such as subject lines and “from” fields, the numbers of variables that can be changed in an email message are endless. A/B split tests primarily fall under two main categories – changing the offer and changing the creative. There was a great webinar sponsored by Mark Roth of Offer Vault on Media Buying last week and it was very evident that testing your creatives is a crucial element to succeeding in online marketing.
Ricky Ahuja is currently serving as the Managing Director of Affiliate Venture Group, a private funded performance based network based out of Wilmington, DE. In less than a year, he has helped it become a multi-million dollar business experiencing month over month growth. Read More
